The six trainers themselves are pretty uninspiring – the Targaryen one has an Ultra Boost silhouette with a “GAME OF THRONES” inner and a little tag on the back saying “Hear Me Roar”, basically – but will that matter once they’re being trampled down to shit in the queue for the Comic-Con urinals? No, it will not. The final marker that a fantasy epic has got enough cultural sway (read: fans willing to buy literally any merch with a link to it) is the hallowed Adidas crossover sneaker: it happened with Star Wars, it happened with Dragonball Z, and now it’s time for Game of Thrones to take the mantle. Medium: Game of Thrones Adidas Ultra Boosts Worth digging through the millions of Fallon YouTube clips of him playing a xylophone to find it.
Replete in a flowing Daenerys wig and stuffed shoulder dragon, Wiig ad-libbed her way through a seven-minute Tonight Show interview in a rough sort of character (it is exceptionally clear she had never seen the show) before singing the impromptu song Wonderful, Wonderful, Wonderful. Much as I am loth to encourage any behaviour that makes Jimmy Fallon bend double and snicker into his desk, Kristen Wiig’s 2015 interview to promote Welcome to Me is a vital part of the GoT-in-culture canon.
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